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Radio/How important is radio these days?

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Question
Dear Sir,

In terms of advertisement, how important are radios these days in the eyes of companies?

My sincere thanks,

Answer
Hi Kevin

Radio / radio programs and radio advertising is still a very important medium of media.

Radio is still not has high up on the food chain as television, however its still held in high regard.

The radio station / radio announcers and their positioning in the market is a very important consideration.

A brand / potential advertiser will want to know the reach of the radio station, demographics etc etc.

I hope this basic information has been of assistance.

Best Regards
Greg Tingle
Media Man

Radio

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Greg Tingle

Expertise

Talk back radio is my domain in the radio medium of media. I can answer general questions, and some more specific, such as getting on radio, media pitches, relationship leveraging, media covering media, radio station websites, getting in the business and such. Full portfolio on the Media Man Australia company website.

Experience


Past/Present clients
Airview Aerial Photography
Geoff Barker
Mick Crocodile Pitman
Keith "Bendigo" Sloan
Coherent Productions
Scotty Crane
Abner Zurd
Hottest On TV - Lewis O'Flynn
Max Markson - Markson Sparks!
AutoBabes
Vena McGrath
Anthony Kelly aka "Reaction Extreme Trainer"
Mick Cutajar"
John "Vulcan" Seru
NSW CTC
International Movie Makers Market
Australian Stunt Academy - Colin Handley
Messages On Hold - Kym Illman
Destiny Tours
Scotland Golf Touring - Steve Cooke
World Disaster Help - Steve Cooke
Entrepreneurs - The Reality Show
Radio stations include: ABC, 2UE, Triple M, 6PR, BBC, Mix 106.5, SEN 2008 successful radio pitches include Will Steger, Sam Branson, Richard Branson and self

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