About Kramer Expertise I can answer questions regarding the radio industry; both terrestrial and satellite. I've been involved with radio for 20 years and have worked at radio stations such as Z100/NY, G105/Raleigh, WAPE/Jacksonville, Q-98/Fayetteville, Z-105/Dothan, and Z-FM in Vicenza, Italy. I have been involved in just about every facet of radio; from consulting to programming, from on-air to promotions, and production. I also have many friends in the industry, so if I can't answer your question I'm positive I'll know someone who can
Experience On-air at Z100/NY, G105/Raleigh, WAPE/Jacksonville, Q98/Fayetteville, and Z-105/Dothan. Programmer at Q98, Z-105, and Z-FM in Vicenza, Italy. Promotions and production at Z100, Q98, and G105. I've also consulted numerous stations as well as air talent throughout the country. Basically, if there is an aspect of radio I pretty much have some knowledge of it.
Publications Radio and Records, Billboard, and an interview or two with All-Access.
Expert: Kramer Date: 8/28/2006 Subject: We wanna be heard on radio
Question Hi again Kramer. Thanks so much for your reply. The information was very helpful. Could I ask your opinion about advertising on internet radio?
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Followup To
Question -
Nice pic Kramer.
What steps do we take in getting a radio spot, perhaps use pre-recordings to avoid mass travel. Is there a certain person to ask for at radio stations? How should we present ourselves to the radio host to show we're radio worthy? Local vs. national radio -cost, demographics?" Sorry if I don't know the proper ?s to ask. Please be so kind to give us any specific details that can help us contact and get on radio.
We are L'Athene. A rich and pure organic skincare & anti-aging treatment line created by two local RNs. They need help in getting media exposure. They have a great success story to share and there products are demanded in the new deminsion of cosmeceutical skin care industry. We are located in Mt. Pleasant, SC 843.881.7673 -Visit us at www.lathene.com
Answer -
Stacey,
Thanks for the question.
You would need to speak to a sales account representative at a radio station. If it's a smaller radio station, you might speak directly to the sales manager.
They can give you all the information you'd need, such as the different ways the spot can be produced, area demographics, and times your spot will play to target the most individuals. They also will advise you on which sales package would best fit your needs. I will say that producing and marketing a national radio ad is very expensive; you may want to try your local market first and see what happens.
Also, now-a-days communications companies, such as Clear Channel, own multiple radio stations in each market. This is a good thing for you, as you could have a spot produced and aired on multiple stations very easily. This will maximize your exposure.
Good luck and I'm glad you like my pic. :)
Kramer
Answer Stacey,
Well, this is just my opinion, but it all depends on where you advertise and what kind of internet radio station it is.
Internet radio is a growing format and more and more people listen every day. This being said, it is still quite a bit off from the amount of listeners terrestrial radio, or your average "normal" radio station has. Advertising on internet radio can be very lucrative if the station is greatly listened to. The problem with internet radio is that there isn't a great tracking device out at this time to find out how many people are listening and when they listen. Terrestrial radio conducts polls using companies such as Arbitron to find out which stations get the most listeners, what age the listeners are, and what times they listen. This benefits advertisers as it lets you know when your target audience is listening.
When you talk to the sales manager or a sales associate, they should explain your target audience and be able to provide statistics from companies like Arbitron to back up their sales and advertising plan. If they don't, ask for it.
As far as internet radio, I'd say if the cost isn't too great, why not try it and see what happens. Especially if you know the station has a big following. But if it becomes a choice between internet radio and terrestrial radio, I'd pick terrestrial radio hands down.
