About Kramer Expertise I can answer questions regarding the radio industry; both terrestrial and satellite. I've been involved with radio for 20 years and have worked at radio stations such as Z100/NY, G105/Raleigh, WAPE/Jacksonville, Q-98/Fayetteville, Z-105/Dothan, and Z-FM in Vicenza, Italy. I have been involved in just about every facet of radio; from consulting to programming, from on-air to promotions, and production. I also have many friends in the industry, so if I can't answer your question I'm positive I'll know someone who can
Experience On-air at Z100/NY, G105/Raleigh, WAPE/Jacksonville, Q98/Fayetteville, and Z-105/Dothan. Programmer at Q98, Z-105, and Z-FM in Vicenza, Italy. Promotions and production at Z100, Q98, and G105. I've also consulted numerous stations as well as air talent throughout the country. Basically, if there is an aspect of radio I pretty much have some knowledge of it.
Publications Radio and Records, Billboard, and an interview or two with All-Access.
Expert: Kramer Date: 8/25/2006 Subject: We wanna be heard on radio
Question Nice pic Kramer.
What steps do we take in getting a radio spot, perhaps use pre-recordings to avoid mass travel. Is there a certain person to ask for at radio stations? How should we present ourselves to the radio host to show we're radio worthy? Local vs. national radio -cost, demographics?" Sorry if I don't know the proper ?s to ask. Please be so kind to give us any specific details that can help us contact and get on radio.
We are L'Athene. A rich and pure organic skincare & anti-aging treatment line created by two local RNs. They need help in getting media exposure. They have a great success story to share and there products are demanded in the new deminsion of cosmeceutical skin care industry. We are located in Mt. Pleasant, SC 843.881.7673 -Visit us at www.lathene.com
Answer Stacey,
Thanks for the question.
You would need to speak to a sales account representative at a radio station. If it's a smaller radio station, you might speak directly to the sales manager.
They can give you all the information you'd need, such as the different ways the spot can be produced, area demographics, and times your spot will play to target the most individuals. They also will advise you on which sales package would best fit your needs. I will say that producing and marketing a national radio ad is very expensive; you may want to try your local market first and see what happens.
Also, now-a-days communications companies, such as Clear Channel, own multiple radio stations in each market. This is a good thing for you, as you could have a spot produced and aired on multiple stations very easily. This will maximize your exposure.
