From your wealth of experience and success through longevity in the industry, would you be able to offer some advice on the process of purchasing mortgages leads. I am a loan officer and it's difficult to tell one lead source from the next. With your organization, how do you evaluate whether or not you'll purchase leads from a particular lead source--important considering exclusive leads can run to be $80 each.
Answer Thanks for your question. I've reviewed different lead sources for the past 10 years - there are many companies that offer "exclusive" leads, etc., but I haven't had much luck with them - Anyone with internet access can create a lead company, and many of them involve "spam email" - If you have a company that has access to public records (such as the registry of deeds), you can sometimes request a list of closed mortgages with particular margins/indexes/rates, etc. Be careful with the Do Not Call registry, as the fines can be as much as $11000 per infraction. Good luck
