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Running a Restaurant/Aquarium fish tanks in Restaurants.

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Question
Dear Brian

Do you recommend to keep few Aquarium fish tanks in Restaurant which will add Business value?.

Thanks
Prashant

Answer
I never had aquariums in my restaurant, but I do think they could bring in customers if you do them right. You'd have to weigh the upfront costs and the ongoing maintenance expenses to decide if it's really worth it. If you serve seafood, it might even make more sense to consider it.

If I ever had aquariums in my restaurant, I wouldn't just have a standard aquarium. I'd spend extra money to put the aquarium in an unexpected place. Like maybe inside the bar top or wrapping around the top of the wall near the ceiling. Some place where it's not just that the fish in the aquarium that's a draw, but also the unusual design of the aquarium itself.

Running a Restaurant

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Brian Ash

Expertise

I can answer any type of question related to the restaurant industry. I started and owned my own restaurant for 15 years. I now own a web based business selling a piece of kitchen equipment (The Drain Strainer) that I invented in my restaurant as well as own my own marketing agency (Calibrate Marketing). If you have questions about running or marketing your restaurant, then feel free to ask me anything.

Experience

I started and have owned three restaurants for over 15 years. We started our restaurants from scratch and learned it all along the way. My duties included financials, marketing, hiring (everything except cooking). Before owning my restaurants, I was an engineer. My main job title is "problem solver". If you've got a problem and you're stumped on how to proceed, then even if I don't know the right answer, I can at least point you in the right direction.

Organizations
Rotary Club of Springfield MO, American Cancer Society Action Network, Springfield MO Chamber of Commerce

Education/Credentials
Bachelors degree in Computer Science and Master's Degree in Engineering Managment from the University of Missouri - Science and Technology.

Awards and Honors
Awarded 2008 Restaurateur of The Year by the MO Restaurant Association.

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