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About Leo Lingham
Expertise
Any questions around sales, sales planning, sales development, sales management, sales auditing, sales strategy, salesforce management, selling skills, sales training , psychology in selling, etc.

Experience
18 years in working management covering business planning,
strategic planning, marketing and sales management, management
service, organization development etc

plus

24 years in management consulting covering business planning,
strategic planning, business developemnt, business coaching,
marketing, product management etc

Organizations
BESTBUSICON Pty Ltd--PRINCIPAL.

Education/Credentials
MASTERS IN   SCIENCE

MASTERS IN BUSINESS ADMINSTRATION

 
   

You are here:  Experts > Jobs/Careers > Sales > Sales & Sales Management > Market plan

Topic: Sales & Sales Management



Expert: Leo Lingham
Date: 5/9/2008
Subject: Market plan

Question
I need to put a a good marketing plan for a an aluminium products manufacturing  company that has no marketing department in place. Please enlighten me on the best way to draw up an effective plan


Answer
RITA,

BEFORE  I   ATTEMPT  THE  ANSWER,

COULD  YOU  PLEASE  CLARIFY

-WHAT  ARE THESE ALUMINIUM  PRODUCTS

-HOW  DO  YOU  SELL  YOUR  PRODUCTS  CURRENTLY

*IS  IT  DIRECTLY  TO  THE  END  USERS

*IS IT  SOLD  TO  THE  WHOLESALERS/ DISTRIBUTORS
WHO  SELL  IT  TO  THE  RETAILERS/ END USERS.



*IS IT  SOLD  DIRECTLY   TO  THE  HARDWARE  RETAILERS

THANKS
REGARDS
LEO LINGHAM

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