Selling or Buying a Small Business/question


Good day
what are the ways to value intangible asset (just need the names of technniques)? Also can things like systems / programs ie. iso program increase value of a company.
In valuing a business how can one simulate or check dozens of options to add or minus assets and how that changes valuation. For example if one add a process improvement process what impact do these have on the increase valuation. What are the different ways to go about simulating the change in value of a company via testing dozens of options.

Hi Sam

An intangible asset is really no different from a physical asset - it's value is primarily found by its ability to bring in money. There are many ways in which the value is established, however the most common would be to determine how much actual money (revenue and profit) the IP actually generates.

If a process or system is part of a company and that process or system brings in revenue or saves money (increasing efficiency, streamlining) then the value of it is directly proportional to the money made or saved.

There is little outside of money-making that brings value to any business, since the business exists for that one purpose.

Hope this answers your question adequately.

My best,


Selling or Buying a Small Business

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Rhett Kniep, CBB


I advise others on how to value a business, how to sell a business, and how to buy a business, and give guidance on critical issues such as negotiation and growth strategies. I have knowledge and experience in real estate investing and raising investment funds.


I have been a licensed agent and broker for over 13 years, selling commercial real estate, residential real estate, and businesses. I am a licensed building contractor of more than 22 years, and have both designed and built commercial and business structures, in addition to selling them.

California Association of Business Brokers, Contractor's State License Board, CA Association of Realtors, Better Business Bureau

The Contractor Investor, published by Phi Logos Publishing 2011, by Rhett Kniep (book on real estate investing for building contractors) Ezine Articles Diamond Author Blog

Certified Business Broker, California Association of Business Brokers, AA communications and am a student at Lincoln Law School in Sacramento. I have done numerous trainings over the years in real estate investing, real estate sales, and marketing.

Awards and Honors
Stormy Sebring College scholarship, Service Award Good New Rescue Mission, Film School certificate

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