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About David K. Staub
Expertise
I am a business and tax attorney and have spent more than 30 years assisting people with contracts in a wide variety of business situations. I can answer questions about basic contract issues. My experience includes almost all common contracts including employment agreements, contracts for the purchase and sale of a business, shareholder agreements, partnership agreements, LLC operating agreements, leases, software development agreements, distribution agreements, franchise agreements, joint venture agreements and software license agreements, to name a few. I can also direct people to sources for answers to specific legal questions which cannot be answered in a forum of this nature.

Experience

Experience in the area
I have been an Illinois business attorney for almost 30 years. I have an extensive practice in the mergers and acquisitions area and have been involved in the tax and legal issues on hundreds of business transactions.

Organizations
Illinois State Bar Association; Chicago Bar Association (former Chairman of the Corporation & Business Law Committee and former Chairman of the Mergers and Acquisitions Subcommittee; former Executive Committee member, Federal Tax Committee and Chairman of subcommittee on general tax issues); Glenkirk Foundation (Trustee; Vice-Chairman/Strategic Planning); Association for Corporate Growth, Chicago Chapter; Midwest Entrepreneur Forum; Midwest Association of Alpha Delta Phi - President

Publications
Commerce Magazine; YLS Journal; ISBA Section of Taxation Newsletter

Education/Credentials
Harvard Law School, J.D., 1977; University of Illinois, B.S. in Accounting, with highest honors, 1974

Website
Staub Anderson Green LLC
Chicago, Illinois
Mergers & Acquisitions

Illinois business attorneys

Practice Areas
Business Organizations
-Corporations

-LLCs
-Partnerships

-Joint ventures
Mergers & Acquisitions
-Buying/selling business
Securities Law
Tax Law
Technology Law
-Software licenses
-Development agreements

Trademarks

Disclaimer
Responses are intended to be informational only. No response is intended to constitute legal advice or create an attorney-client relationship. Online advice is not a substitute for consultation with an attorney.

 
   

You are here:  Experts > Business > Corporate Law > Small Business/Contracts Law > ONLINE ADVERTISING CONTRACT

Small Business/Contracts Law - ONLINE ADVERTISING CONTRACT


Expert: David K. Staub - 8/25/2008

Question
I am starting a online bridal guide and no very little about online advertising contracts for my wedding vendors. Do you have any advise/examples for me generating contracts to display clients ads.

Answer
Katrina,

Congratulations on starting your new online bridal guide.  I have forms that I have used for specific clients but I don't know of a standard form for online advertising.  

Instead, what I suggest you do is what I do when I need to get ideas for a type of contract for my internet-based clients when I don't have a model of my own:  Think of quality websites that provide the general type of service that you will provide and see what they do.  See what they do.  Get several versions (I always try to find at least three that seem to be different from each other).  Pick what is relevant and discard what is not.  In the end, through this process, you should end up with something that works for your site.

Tip:  Don't overdo it.  I have a client who produces a printed guide where the pages sell for many thousands of dollars.  His advertising contract is one side of one page of paper.  There are things in that contract that are not needed in the virtual world - proofs, publication deadlines, etc...  Just put in what you really need (and what your advertisers will really need).

Alternatively, you can probably find an attorney with an active practice of internet clients that can give you a customized advertising contract for a pretty reasonable cost, particularly if he or she has drafted advertising contracts in the past.

Good luck on your new venture!

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