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Specialty Retailers/Questions Answered by Expert Mary Ann Everett

SubjectDate Asked
blog or personal website5/22/2010
  Q: I was wondering do you have a blog or a professional website which we could frequent. Thx.
  A: I am flattered by your inquiry. I wish I had the time to do just that. It is so much fun to work ...
Price mark-up for dolls9/23/2009
  Q: I will be selling vinyl dolls and am trying to determine a good price for them. Can you please tell ...
  A: While collector dolls or limited editions might vary, specialty dolls typically work on a 50% margin ...
Finding retailers to Wholesale to1/17/2009
  Q: I import specialty type bicycles and sell them online at this time but want to wholesale them to ...
  A: Alan, You will need to consult a business attorney and tax accountant to make sure you have the ...
Finding retailers to Wholesale to1/16/2009
  Q: I import specialty type bicycles and sell them online at this time but want to wholesale them to ...
  A: I just have a few suggestions to keep in mind as you transition your retail business to wholesale. ...
Doll design and manufacturing1/31/2008
  Q: Everett, I am in the process of designing a prototype for a doll. I am not a designer and would ...
  A: I am not as well versed in the manufacturing side of the toy industry, my experience is more in the ...
Speciality product quality7/29/2006
  Q: I am not sure if this is your expertise but I was wondering where one should look to compare the ...
  A: I am afraid that is is getting out of my expertise. My only recommendation is find out as much as ...
Speciality product quality7/28/2006
  Q: I am not sure if this is your expertise but I was wondering where one should look to compare the ...
  A: James, If this is a consumer product, the first way to test the quality compared with the ...
supplies5/11/2006
  Q: We're looking into Tshirt designs & are ready to order the blank shirts. Trying to find a supplier ...
  A: I don't know a supplier but I can refer you to a friend that has been in the tee shirt business ...
HELP4/25/2005
  Q: ------------------------- Mary Ann, Thank you very much for the quick and complete response. I am ...
  A: In the toy industry we know all about Knock-offs as well. I can understand your concerns. You are ...
HELP4/25/2005
  Q: Maybe you can help me. In the early 7o's there was a company that marketed plastic figures, "World's ...
  A: That is terrific that you want to market your own creation. Hopefully I can get you pointed in the ...
fashion12/27/2004
  Q: what do u think are the key issues to affect the retail industry in the next 5 years? thank you
  A: Internet sales will play a major role in retail sales in the coming years. Consumers are becoming ...
collection value10/27/2004
  Q: I've been collecting the Simpson's World of Springfield Intelli-tronic toys by Playmates Toys and ...
  A: Jim, I am no expert on collectible toys by any means. But, from what I have seen in recent years is ...
new toy8/24/2001
  Q: My husband has invented an absolutely new, interesting and useful sport toy for children and for ...
  A: I know several companies that are interested in marketing new sports toys. Can I put you in touch ...

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Mary Ann Everett

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Experience

With 25 years experience in the specialty toy industry, I currently run Toy Collection Catalog, delivering marketing success to the specialty toy industry.

Organizations
Member American Specialty Retailing Association (ASTRA), Toy Industry Association and National School Supply and Equipment Association (NSSEA).

Publications
edplay magazine

Education/Credentials
BA- University of Wisconsin- Madison

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