You are here:

Sports Business/Sportsman personalities excelling in more than one sport


Dear Margy

Will there be sportsman personalities who have excelled in more than one sport?.

It could be even outdoor and indoor Games combination


Put Fans in Stands!
Put Fans in Stands!  
Preshant, thanks for the interesting question.
There are plenty of examples of professional athletes who have played more than one sport. And, who have excelled in all the sports they've played. And, have played indoor (for example, basketball) and outdoor (for example American football)sports.

The multi-sport athlete is not unusual.

If your question is "Will there be more multi sport athletes?" then I would have to say, yes. New technology in training, greater understanding of the physiological requirements of training, as well as advancements in nutrition and analysis of what the body needs to prepare and recover all mean that athletes can excel not just in their respective sport's season, but year round.

What this means for sport business is a distinct advantage from a marketing perspective. If an athlete excels in one sport and is playing another as well, it is likely the fan base will follow the athlete from one sport to another. That is a very advantageous scenario for marketers!

I hope this helps. Let me know if this is what you were looking for.

Yours in sport business,
Margy Lang

P.S. Check out my new book, "Put Fans in Stands! 10 Essential Marketing Tactics to Drive Attenance and Revenues". It is available as an e-book, online, at Let me know what you think. Thanks, Prashant!  

Sports Business

All Answers

Answers by Expert:

Ask Experts


Margy Lang


Sports marketing and promotions. Sports sponsorship and partnership programs.


Founder and President of Sportive Marketing, Inc. a sports marketing and event management agency headquartered in Northeast Florida who services a variety of clients in the areas of marketing and promotions of sport properties and events as well as the facilitation of product rollouts and sales driven programs for sport and recreation products. Author of several articles and series of white papers (The Stratagem Series)on sport marketing, specifically trends in marketing and promotion, and event marketing, including ticket and membership sales. Adjunct visiting instructor at Flagler College (St. Augustine FL) Sport Management Department, teaching upperclass Sport Marketing and Promotions course. Past chair and founder of the City of Jacksonville's Olympic Development Committee.

The Sport Marketing Association Hospitality Sales & Marketing Association International

B.A. Sport Communications from Bethany College, Bethany WV M.S. Sport Management from Indiana University of Pennsylvania M.B.A. Concentration in Marketing from Clayton University, MO

Awards and Honors
2006 Alumni Achievement Award, Butler County Community College, Butler PA

©2017 All rights reserved.