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About Anne-Marie Moore
Expertise
I have started, managed and sold several businesses. This includes retail outlets in strip malls and starting a home-based business. My specialty is starting and running a residential cleaning business to compete with the franchises. I am an expert in cleaning procedures, cleaning products, hiring and managing employees, subcontracting and expanding a business. I can address questions related to: offline and online marketing, customer relations, how to estimate house cleaning costs, employee hiring and management, subcontracting, office procedures, equipment and supplies, data management, and scheduling.
Experience
I hired and used professional cleaning services for over 15 years. During this time I became aware of the issues they seemed to be unaware of to keep their clients happy. I successfully built a house cleaning business to compete with the franchise services. I eventually sold this business at a nice profit after managing all aspects of the business to run at top efficiency. I also have a background in Human Resources and software.
Education/Credentials
Masters in Business and Human Resources
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You are here: Experts > Business > Small Business: Canada > Starting a Small Business > customer service
Expert: Anne-Marie Moore - 10/27/2009
Question
What factors would you have to know about your customers when entering the retail apparel market?
Answer
Hi Ronald!
Wow - you're talking about one of the most competitive markets out there. Not only will you need funds for the retail outlet, but also the merchandise you're going to carry. That's a hefty investment. You'll have to move your product quickly to be able to keep up with trends.
Here's what you will need:
- Age range to target
- How often they buy
- Where they like to shop
- How much on average they spend
- How long the trends last
- What incentives make them buy
- How often they return items for a refund
Your job in starting a retail apparel outlet is to thoroughly know your target market in order to give them what they want. What problems do they have in shopping that you can solve?
Starting any business is about providing a solution to an existing problem. You do that by defining what it is you can do better than your competition to get your target market to shop with you.
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