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You are here: Experts > Industry > Broadcasting > TV Industry > Business Plan Quick Question
Expert: Marrissa O`Leary
Date: 9/2/2008
Subject: Business Plan Quick Question
Question
I'm a print guy working on a magazine startup that could easily have a TV
show attached to it. I can tell from reading your posts that "there are no
answers" to many of our questions, which I completely understand. But I
need to simply plug in some numbers for a biz plan I'm working on and
nobody needs to be held to any particular high standards at this point. If
someone produced a half hour TV talk show that had an AVERAGE budget and
made AVERAGE returns, what would be good numbers to plug in per episode?
I'm not trying to say I have the greatest thing since sliced bread, I'm not
trying to oversell here. I just want to show a plausible "what if" scenario. I'm
not a TV guy, I'm a print guy who just needs a LITTLE information about how
much money an average TV show makes. Thanks!
Answer
Hi, Jeff.
There are so many variables, even in your situation, that I don't really know how to answer you. I would like to suggest you look into the companies on NATPE.org and see if there is any information to be found there. It used to be that the trades did summaries of license fees, but that information has become so secretive that they are unlikely to have accurate info.
You might try getting into the Annual Reports of some of the major distributors (such as Time Warner) and see if the numbers are listed for any of the specialty divisions (such as Telepictures or Warner Horizon). You could even try Advertising Age to see if there are any figures for the barter time often used in the marketing of syndicated talk shows.
If you're not in LA, perhaps you could get some information by interviewing your local station managers.
I wish I had the information you're looking for, but the best I can do is try to get you started on your search.
Good luck!
Marrissa
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