About Carmine Bonito Expertise Expertise In Business Telephone Systems, VoiceMail, Paging, And Data Networks.
Experience Experience in the area:
Started With New York Telephone In 1970, 17-Years In Switching, The Rest In Business Telephone Systems. Am Presently Running An Interconnect Co. In Northern Michigan.
Expert: Carmine Bonito Date: 1/16/2005 Subject: Directions to Future Clinic
Question Hi Carmine,
I am a licensed acupuncturist living in Nashville, TN. anticipating beginning my first practice this Summer. I plan on moving into and renting a 2 B.R. home, converting 1 B.R. into a clinic. Of course I'll have to locate in a commercial zone or commercial/residential zoned area.
If I am forced to, because of availability and financial reasons, have to rent in an area which is not easily accessible from main roads, what would be the best way to inform new clients how to get there. I'm a former nationwide truck driver and plan on marketing heavily to truckers in the beginning. They have their share of aches, pains, vision problems, etc., and don't mind spending their money on anything, and coming to a former over the road truck driver would seem to be a good incentive to them. They might really help out in bringing in new clients at start up when money is always short. Several may drop in from out of state and, unfamiliar with the area and on a schedule, may want good directions before they arrive in Nashville. I won't be able to mail the directions or call them as some are always out on the road somewhere. I thought of faxing them to traveling people,(mostly who would be the long distance truck drivers), but some may not have a fax machine in their trucks, and finding one might prove to be an inconvenience for some of them.
What might be the best way to send these drivers and other new clients directions to my clinic? Telling them on the phone seems a bit clumsy and confusing, although I could I suppose. I guess I could just mail the directions to people, but they would have to be those residing at known, permanent addresses. I thought about creating a website where anyone could go and see a map of the directions or a text explanation of them, but I'm just thinking that might be a little costly, as I'll be trying to be as conservative as possible with spending during start up.
Would you have any suggestions on the best, least expensive, and most professional way to get directions out to all my new clients?
Thank you greatly for any assistance!
Sincerely,
Mike Eidson, LAc.
Answer Hi Mike,
Congratulations Are In Order and I Do Wish You The Greatest On Your Endeavor...
I Am Sure That You Are Familiar With TruckStops, Fuel Centers And Certain Diners That Truckers Use Or Frequent
Including Trucking Companies Like LandStar and Others...
You Might Be Inclined To Call Them And Ask If They Would Be Willing To Pass Out Your Fliers Which Have A Map And Directions Etc. To Get The Bodies To You...
Be Creative And Sometimes Abstract Thinking Is The Route To Success...
Good Luck From My Heart To Yours
Carmine Bonito Sr.
