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About Shannon Moore, TradeMark Express
Expertise
I am able to answer the following types of questions: general trademark, general common-law, business start-up, research, name research, name creation, business name research, company name research, general copyright questions Can not answer: Cannot & will not dispense legal advice; however, I am able to refer people to intellectual property attorneys who can assist with any legal questions

Experience
Since 1992, TradeMark Express has offered their clients expert consultations, comprehensive research and expert analysis of complex trade name searches. If a trademark attorney is needed, we provide a free referral. TradeMark Express follows through with preparing AND filing trademark applications for the USPTO and Canada. We will also prepare applications for all 50 States. Since 1994, Shannon Moore has acted as General Manager, overseeing day-to-day operations and assisting clients with all of their trademark needs.

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Tungsten Marketing newsletter
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You are here:  Experts > Science > Inventors > Trademarks > magazine trademark name

Topic: Trademarks



Expert: Shannon Moore, TradeMark Express
Date: 6/5/2008
Subject: magazine trademark name

Question
I am thinking of starting a new magazine that has articles and information based out of southern California. It would relate to the celebrity/art/fashion world of LA and south America.

I would like to call the magazine California Review. Do you think that could be trademarked?

Answer
Dear Corey,

To determine whether or not a name is legally available can be a bit tricky.

Here are some links where you can do some preliminary checking. However, please be aware that this is merely scratching the surface of what's out there.

http://tess2.uspto.gov/bin/gate.exe?f=tess&state=tbmkb6.1.1  -- USPTO – Preliminary Search of Federal trademarks
http://biztaxlaw.about.com/od/research/a/Sec_of_state.htm --Go to your state's Secretary of State page to see if they have a searchable database of business names
http://www.hoovers.com/free/
http://www.thomasnet.com – Must register (free) to search their database

Only comprehensive research will tell you if the name is truly available. But, these links are free & a great place to start, so I'd try them out first.

Comprehensive research consists of looking at marks that are similar in Sound, Appearance or Meaning in the pending & registered Federal AND State trademark files as well as the US National Common-Law files.

Hope that helps! I wish you much success & happiness in all your ventures!

Please let me know if I can assist you further. Thank you!

Warmest regards,
Shannon Moore
http://www.tmexpress.com
http://tmexpress.blogspot.com

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