AboutAllen Nielson Expertise Any questions regarding third party logistics services (3PL).
Public vs. Contract warehousing.
When to use a 3PL
Managing costs via 3PL
Experience Over 20 years industry experience.
Education/Credentials University of Utah, Economics
Expert: Allen Nielson Date: 5/2/2008 Subject: advertising for Logistics company
Question dear sir,
i work in a big company where the supply chain and transportation are applied.
i work as corporate marketing executive in my company.can you tell me how can we target the right cusotmer?
and what are the best ways to advertise for our company since that we are marketing for services not product?
thank you
Answer Laymoona,
Thank you for your question. Unfortunately I am not a marketing expert so I'm not sure I am qualified to answer your question. However, we have found our best results have been doing a very good job for our customers and then the word spreads of the good job we are doing and referrals are are best form of new business.
Beyond that trade magazines specific to your industry, along with trade associations are also good resources.
