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About Ken Ivey
Expertise
I've been developing websites for almost 20 years. If you have questions like these, I can help! Should I try this myself or hire a professional? What tools do I need? How do I sell products online? How do I make money with my website? Can I create a website without buying expensive software? How do I design a website FAST? How do I market my website? Is a BLOG a website? How do I put video on my website? What is website hosting? When will search engines find my website? OK, I've found a site I like - but now what? Can I make my website a subscription site?

Experience
I have over 20 years of practical experience with web-related issues, and some military computer training. I've worked for a computer manufacturer, and own a small technology company specializing in web-design, hosting, and internet media production. I am the webmaster of several sites, and e-newsletter editor for Rotary District 6760 which is comprised of 65 clubs throughout middle Tennessee.

Education/Credentials
I'd like to say a diploma from a revered educational facility hangs on my wall, and perhaps someday it will. In reality, everything I know has been self-taught, much of it done so in the hallowed halls of that venerable institution called "The School of Hard Knocks". (I have taken courses at a local community college, and received military computer programming training as well.)

 
   

You are here:  Experts > Computing/Technology > Web Design > Web Design > SEO and Marketing

Topic: Web Design



Expert: Ken Ivey
Date: 3/13/2008
Subject: SEO and Marketing

Question
Hi Ken
A partner and I are near completion of a Flash Lite program
that will teach English Conversation via a set installed Mobile
Files (.swf files). Next, we plan to make several websites. I've
made sites before without a large number of hits. We plan to
sell this program locally (TH) and worldwide.
Could you suggest any tips or sites or ways that would help
us design and write our sites for maximum search engine
optomization? I wish to take a fresh approach to SEO.
Your opinion would be appreciated.
Best Wishes,
                         Frank


Answer
Frank, SEO is a multi-faceted topic that is beyond the scope of this site - if it were easy.... everyone would be doing it!  :)

In general terms, you'll want to do some keyword research, optimize and theme your site for those key terms, encourage linking to your site from popular sites that are similar or related to yours, encourage social bookmarking, set up a blog, write articles and post to directories, create and post web video - and that should keep you busy for a while.

Don't be tempted by the emails you receive which guarantee top placement in search engines.  SEO is hard work, and there are no guarantees.  If you're not going to do it yourself, you should hire a professional.

I hope this helps!

Ken Ivey
www.midtntechnology.com

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