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About Brad J Loomis
Expertise
I am a WNBF natural professional bodybuilder and fitness trainer who is well versed in Exercise Physiology and Kinesiology. I am equally well versed in muscle hypertrophy and fat reduction. I have coached male, female, and teenage competitors all to top 5 finishes, 2 with class wins. Competition prep and posing are other subjects I love to teach. I am very good with nutrition, but will admit that I am not a dietician. I hold a Bachelors Degree in Radiologic Science, a Personal Training Certification with the IDEA Health and Fitness Association and am a certified RKC (Russian Kettlebell Challenge) Instructor. I am most knowledgeable in Anatomy, kinesiology and Exercise Execution, especially Compound and Isolation free weight exercises. I also love to answer questions about motivation.

Experience
I have won 3 overall titles with the ABA/INBA and several class wins. In August 2008 I won the Overall title for the INBF Washington State Natural Bodybuilding Championships earning my WNBF Pro Card. I have owned and operated "Healthy Bodies Fitness" in Portola, CA for 6 years. During that time I have taught literally hundreds of clients in nearly every way. You name it and I have used it as an avenue for coaching/teaching. One on one personal training, seminars, 10 week challenges, week long courses, group training, step aerobics, what ever it takes to spread the word of health and fitness and keep my business thriving in a small community. I have also authored a book "Design your own NUTRITION" which is being represented by ST Literary Agency.

Organizations
Sponsored by AST Sports Science. www.ast-ss.com WNBF(World Natural Bodybuilding Federation, RKC I Certified Instructer(www.dragondoor.com) A.R.R.T (American Registry of Radiologic Technologists)IDEA Health and Fitness Association

Publications
May Issue of Natural Body Building and Fitness Magazine. March 2007 Issue of IDEA Fitness Journal (Member Spotlight)AST Sports Science Website (Interviewed by IFBB Pro Jeff Willet)Natural Bodybuilding and Fitness Magazine (www.exercisegroup.com)January Issue of Mountain Lifestye Magazine. Local Paper "Portola Reporter"

Education/Credentials
My background is in Health Care. I earned my Bachelors in Radiologic Science and have worked in Diagnostic Imaging for 13 years, thus my vast knowledge of anatomy. I am an RKC Certified Instructor and have a personal training certification with IDEA Health and Fitness Association. The rest of my knowledge comes from frequently reading the journals of The American College of Sports Medicine and American Journal of Clinical Nutrition. There are other journals out there, but those are my favorites.

Awards and Honors
As I mentioned above, I am a 7x Natural Body Building Champion. 2003 Novice Overall Champion ABA/INBA Northern Nevada Natural 2004 Open Medium height division winner ABA/INBA Western USA Natural 2006 Open Overall Champion ABA/INBA Naturals Nationals 2007 Open Short class winner ABA/INBA Mr. Millenium and Mr. Reno 2008 Open Overall Champion ABA/INBA Mr. Millenium 2008 Open Middleweight winner INBF Capital City Naturals 2008 Open Overall Champion INBF Washington State Naturals(Earned WNBF Pro Status)

Past/Present Clients
To many to list, but I am especially proud to have done consulting with Tony Bennett.

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Weightlifting & Exercise - Weight Lifting

Expert: Brad J Loomis - 10/22/2009

Question
When someone asks, "how much can you bench" are they refering to lifting it only once up and down? And to my main question, I've been told that reps are important. For building muscle is it better to do 10 sets of 10 lifting 20lbs, or 2 sets of 10 lifting 100lbs? What role does reps play exactly?

Answer
Hi James,

Most of the time when someone asks the universal strength question "How much can you bench?" Yes that is what they are referring to, what is your maximum 1 rep bench press.

As far as building muscle, reps are important, but secondarily to weight. Here is an analogy, you can lift your cell phone for 1,000 repetitions daily. Will that make your stronger? No, it won't, why because your body is use to the weight of the phone. You must make it HEAVIER to get stronger and more muscular. You must FORCE the muscle to get use to heavier weight. So you strap a 5lb dumbbell to your cell phone and I garuntee you lift it only 50 times in a day and you will be getting stronger daily.

So to answer your question, if 20lbs feels easy to your body, 10 sets of 10 is not going to be as effective at building muscle and strength as 2 sets of 10 lifting 100lbs.

For more on the overload process and forcing you body to get used to heavier weight in order to build muscle, log on to www.ast-ss.com and take the Maximum Overload Training course. This 12 week course is FREE and after you have completed the course, you will know why overload is the best way to build muscle, the best exercises to use, the most effective way to feed your body, use supplements, do cardio, it's all there for you.

Good luck James, log on today, here is the link

www.ast-ss.com/maxotsignup.php

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