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Question
Hello:

One agency wanted a  "marketing hook" (if you've been previously published, have a MFA,etc) If you haven't, what might possibly go as "marketing hooks"?


Thanks

Answer
A marketing hook is a one-line blurb that a marketing or sales person can use to sell the book to a distributor or bookstore. For example, using the previously published/MFA concept, a sales rep might say: "This author has three previous books published on this subject, and two hit the bestseller list."

You can see how that would get a distributor interested.

If you don't have any such thing, then go for familiarity with the subject. "This author lived for ten years in China, where the book is set." or "This author was unlawfully imprisoned for being an activist against the regime in power." Etc., etc. Just something about YOU that is also about the BOOK that is a little extra bit to grab a bookstore buyer.

Does that make sense?

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Cathy Clamp

Expertise

I'm happy to answer questions about any aspect of writing novels, from the beginning kernel of an idea through completion. I can help with writing a query letter and synopsis to an agent or editor. I can explain publishing terminology and acronyms. I can also assist with questions about verifying the credentials of agents/publishers and how to proceed once you've been accepted for publication. I can teach the rules of formatting a manuscript, creating viable plots, characterization and flow in the following genres: romance, science fiction, fantasy, thrillers, suspense, horror, women's fiction, mainstream and mystery.

Experience

I'm a USA Today bestselling author of urban fantasy and paranormal romance for Tor/Forge Books. Along with a co-author, I've published fifteen novels (combination of mass market and trade softcover) since 2003, and have contracts for four more books through 2011.

Organizations
Romance Writers of America, Science Fiction & Fantasy Writers of America, International Thriller Writers, Western Outdoor Writers, Horror Writers of America.

Publications
Tor/Forge Books, Western Reflections Publishing, BenBella Books, Running Press, Wild Child Publishing. Many others.

Education/Credentials
My educational background is limited to real life experience of publishing novels commercially for the past five years.

Awards and Honors
USA Today bestseller, Waldenbooks Mass Market Paperback Top 20 bestseller, Nielsen BookScan Top 20 bestseller, RT BOOKreviews Career Achievement Award winner, 2009, Book Buyers Best Award for Paranormal, Romantic Times Best Werewolf Novel, Write Touch Readers Award, EVVY Best Historical Chronicle Award, The Lories Best Paranormal. Many others.

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