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Writing Books/Trade names of cheeses for fictional characters


Dear Jamie,

I have written and am moving towards publishing a book for teenagers in which the characters (mice) have cheese names, taken from international cheeses, such as 'Géramont', 'Zottarella', 'Petrella' , 'Stilton', to mention a few.

My question is, whether or not I would be in violation of international trademark laws in publishing this?

Thanks so much,

Hi, Kate

I sincerely apologize for taking so long to get back to you. I've been having computer problems that have disabled me from accessing the internet.

To be honest, I'm not familiar with trademarks held on cheeses, but as far as general trademarking goes, it is alright for authors to make positive or neutral references to the products which hold the trademark. Just so long as you do not give the trademark holder a negative reputation, you should be safe.

If you're ever uncertain, you may always research trademark rights for extensive information. In addition, I think that using cheese names for rodents is a cute and funny idea. Best of luck with your project!


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Jamie Darrach


I can answer just about any question regarding the composition, editing, and publishing procedures for all forms of literature. I will give aspiring authors ample tips on how to strengthen plot, how make story-lines and characters credible, how to improve visual description and dialogue, and how to make works flow easily and naturally. In addition, I can give writers advice on how to adequately edit and revise their works. I have knowledge of the literary market, and can advise writers in which route would be best for their piece, including offer examples of presses and agents who work with manuscripts in the author's category.


I have been writing for eleven years, having completed fourteen novels, several short stories, and countless pieces of poetry. I am experienced in multiple genres. I have worked as a copy-editor and critic for aspiring authors. I have researched the literary market from inside-out, and can provide much information to writers who are seeking advice.

College for BA in English

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