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Question
Dear Nori,

I wrote you earlier this year, back in May 2015 to be precise. Since then, my book is already published, and is now being marketed via Lulu, Amazon, Barnes & Noble (I did not yet see it as a Nook), etc.. On my website, I have indicated where visitors can find the book via links with Lulu (the Publisher); however, I have not indicated where they can find it concerning the other merchants, because Lulu would pay me the most money. If I put the others, people may go there instead, and that would deprive me of the majority of the earnings (although, I did tweet out that information). The other merchants take a high cut from the proceeds for printing, etc.. My question? Am I doing the right thing? Should I only leave Lulu on the website to receive most of the income? People can find the book in other places as they seek those places out I figure. I will await your reply. Thank you.

William

Answer
Dear William,
Congratulations! That's great.
My only suggestion is to post it also on Amazon Kindle.
Amazon Kindle has 80% of the e-book market, and they will pay you at a lower threshold. I think they'll send whatever the book makes with an approximate 60 day lag. (A book sells in November, you get paid in January.)
If you still own the worldwide rights, you can make 70/30 split on book sales.
If your publisher owns the rights, you will need to rely on them to put the book up at Amazon Kindle.
For example, I have one book owned by a publisher, and had to remind and lobby them all through 2013 to make it a Kindle. In 2012 I had signed a contract with them to make it an e-book, but their software situation wasn't ready. They promised to make my book a top priority once they got the right software.
Then they did publish it on Kindle in 2014.
The rest of my books, I own all the rights. I opened my own Amazon Kindle account and posted the books myself. Now when one sells, I get 70%. In other words, I sell my books for $3, and I get $2 for each sale.
Each month, Kindle deposits my royalties directly into my bank account.
Write back if you want to discuss further.
Nori

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Nori J. Muster

Expertise

Writing and publishing books, including e-books.

Experience

I have been writing for publication since 1981, including years as a staff writer, associate editor, editorial writer, and freelance reporter. At this time, I have eight Kindle books for sale at Amazon.com.

Organizations
Lakes of Tempe Authors, Tempe, Arizona

Publications
Betrayal of the Spirit: My Life behind the Headlines of the Hare Krishna Movement
Dreaming Peace: Your Thoughts Can Change the World
Cult Recovery Handbook: Seven Paths to an Authentic Life
Child of the Cult
Learning to Flow with the Tao: The 64 Hexagrams of the I Ching
Positive Quotations: Wisdom from the Master Mind
Collected Writings: Five Books by Nori Muster
Noriland Art Gallery: Secrets from the Vault
Spiritual Summer and Other Short Stories


Education/Credentials
UCLA Extension Writer's Program, 1988 - 1994
Master's Degree in Interdisciplinary Studies, Western Oregon University, 1991

Awards and Honors
Interviews:
USA Today, Los Angeles Times, BBC World Services Focus on Faith, BBC Sunday Programme, Salon.com, Glamour Magazine, Portland Mercury News, W-Five TV (Toronto), Publisher's Weekly, Boston Phoenix, San Francisco Chronicle, ABC TV News - 20/20, ABC radio, Associated Press, The Age (Melbourne), Rediff.com, The New York Times, Religious News Service, Dallas Morning News, Columbia Journalism School, Whole Life Times (Los Angeles), Toronto Sun, the John Dayle Show (KFYI AM, Phoenix), the Eliot Stein Show (syndicated radio and Internet broadcast), Discovery with Josh Wagner (KKUP, 91.5 FM, Santa Clara, California), KOGO (News Radio 600, San Diego), Jupiterís Girl syndicated radio show, Lakes Log.

Book Reviews:
Publisherís Weekly, Feminist Bookstore News, Yoga Journal, New York Post, Choice Magazine, Boston Herald, Nexus (Colorado), Gentle Strength Times, Coastlines (UCSB alumni), Theology Digest, Nova Religio, Rapport, India West, Rediff.com, Amazon.com.

Book Signings:
Prescott College reunion; Gentle Strength Co-op, Tempe; Different Drummer Bookshop, Laguna Beach; L.A. Times Toastmasters; Biltmore Plaza Border's Books, Phoenix; Bodhi Tree Bookstore, Los Angeles; Health & Life Enrichment Expo, Pasadena; Sacramento Reads book festival, and others.

Publishers:
ISKCON World Review, Van Dhal Publications, Gentle Strength Times, Arizona Woman, Lakes Log, ICSA Today, Cultic Studies Review, University of Illinois Press, Kindle, steamboats.com, surrealist.org, Apple Books, and others.

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