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Question
I have finished writing a handbook for young customer care professionals.  It shows them how to relate to customers face-to-face, on phone, by e-mail, etc.  My problem is that I have not been able to come up with a book title I love.  Could you give me any suggestions?

Answer
Dear Allwell,
Thank you for your question. When you write a book you usually have a thing called a "working title." It may not be the ultimate title of the book, but it's a guiding light that embodies what you want the book to say. Your working title might be, "handbook for young c.c. professionals" or "everything a young c.c. professional needs to know." A working title represents the important concepts of the book in a short sentence, or phrase.
In order to find the book's actual title, you brainstorm all possible working titles and start making a list. Write down every darn thing that your book is trying to say. Try all sorts of combinations of words, even if they seem too long, even if they don't have that ring you want. Think of every possible verb, adjective, and noun that could possibly describe your book. Try all combinations of these you can think of. When you have written down pages and pages of ideas, then you can start to extract key words that you would like to see in your title.
You can also use "clustering," where you work out what you want to say, drawing circles around words and making spider webs with more words. (If you don't know clustering, read "Writing the Natural Way.")
Keep on brainstorming and going over your notes until you find the exact words you want. It's also helpful to do this with another writer. The other person will double your imagination and help you get to what it is your book is actually saying.
So, i recommend brainstorming and experimenting.
Also, in your final choice, avoid cutsie titles or titles that are too long. You want something that's sober, informative, descriptive, concise, and easy to remember.
I hope this helps.
Sincerely,
Nori

P.S. My page for writers is http://steamboats.com/writing.html

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Nori J. Muster

Expertise

Writing and publishing books, including e-books.

Experience

I have been writing for publication since 1981, including years as a staff writer, associate editor, editorial writer, and freelance reporter. At this time, I have eight Kindle books for sale at Amazon.com.

Organizations
Lakes of Tempe Authors, Tempe, Arizona

Publications
Betrayal of the Spirit: My Life behind the Headlines of the Hare Krishna Movement
Dreaming Peace: Your Thoughts Can Change the World
Cult Recovery Handbook: Seven Paths to an Authentic Life
Child of the Cult
Learning to Flow with the Tao: The 64 Hexagrams of the I Ching
Positive Quotations: Wisdom from the Master Mind
Collected Writings: Five Books by Nori Muster
Noriland Art Gallery: Secrets from the Vault
Spiritual Summer and Other Short Stories


Education/Credentials
UCLA Extension Writer's Program, 1988 - 1994
Master's Degree in Interdisciplinary Studies, Western Oregon University, 1991

Awards and Honors
Interviews:
USA Today, Los Angeles Times, BBC World Services Focus on Faith, BBC Sunday Programme, Salon.com, Glamour Magazine, Portland Mercury News, W-Five TV (Toronto), Publisher's Weekly, Boston Phoenix, San Francisco Chronicle, ABC TV News - 20/20, ABC radio, Associated Press, The Age (Melbourne), Rediff.com, The New York Times, Religious News Service, Dallas Morning News, Columbia Journalism School, Whole Life Times (Los Angeles), Toronto Sun, the John Dayle Show (KFYI AM, Phoenix), the Eliot Stein Show (syndicated radio and Internet broadcast), Discovery with Josh Wagner (KKUP, 91.5 FM, Santa Clara, California), KOGO (News Radio 600, San Diego), Jupiterís Girl syndicated radio show, Lakes Log.

Book Reviews:
Publisherís Weekly, Feminist Bookstore News, Yoga Journal, New York Post, Choice Magazine, Boston Herald, Nexus (Colorado), Gentle Strength Times, Coastlines (UCSB alumni), Theology Digest, Nova Religio, Rapport, India West, Rediff.com, Amazon.com.

Book Signings:
Prescott College reunion; Gentle Strength Co-op, Tempe; Different Drummer Bookshop, Laguna Beach; L.A. Times Toastmasters; Biltmore Plaza Border's Books, Phoenix; Bodhi Tree Bookstore, Los Angeles; Health & Life Enrichment Expo, Pasadena; Sacramento Reads book festival, and others.

Publishers:
ISKCON World Review, Van Dhal Publications, Gentle Strength Times, Arizona Woman, Lakes Log, ICSA Today, Cultic Studies Review, University of Illinois Press, Kindle, steamboats.com, surrealist.org, Apple Books, and others.

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