	AllExperts > Writing Business Plans
	Search

About Leo Lingham
Expertise
Questions could cover business analysis, business planning, business development, strategic planning, corporate planning, corporate development, manpower planning etc

Experience
18 years working managerial experience in business planning,
strategic planning, organization planning , human resource planning etc.

plus

24 years in management consulting covering business planning,strategic planning, marketing planning, product planning,
sales planning etc

Organizations
BESTBUSICON Pty Ltd--PRINCIPAL

Education/Credentials
MASTERS IN SCIENCE

MASTERS IN BUSINESS ADMINISTRATION

You are here: Experts > Business > Small Business: UK > Writing Business Plans > Advertising

Writing Business Plans - Advertising

Expert: Leo Lingham - 1/18/2009

Question
Hi Leo!
Newsletters (from charitable organization) that were sent out to a particular community through post - does it consider as one type of advertising (e.g: direct response advertising or non-profit advertising)?

Answer
SAMANTHA,

Newsletters (from charitable organization) that were sent out to a particular community through post .

IT IS A   DIRECT RESPONSE ADVERTISING.
[ an element of   DIRECT MARKETING]

It does'nt matter
-who   sends it out.
-what purpose it sent out.
-thru whom it is sent by.

IT IS SENT OUT BY AN ORGANIZATION
TO A TARGETED AUDIENCE.
IT IS   A DIRECT RESPONSE ADVERTISING.

REGARDS
LEO LINGHAM

Add to this Answer Ask a Question