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About Leo Lingham
Expertise
Questions could cover business analysis, business planning, business development, strategic planning, corporate planning, corporate development, manpower planning etc

Experience
18 years working managerial experience in business planning,
strategic planning, organization planning , human resource planning etc.

plus

24 years in management consulting covering business planning,strategic planning, marketing planning, product planning,
sales planning etc

Organizations
BESTBUSICON Pty Ltd--PRINCIPAL

Education/Credentials
MASTERS IN SCIENCE

MASTERS IN BUSINESS ADMINISTRATION

 
   

You are here:  Experts > Business > Small Business: UK > Writing Business Plans > Marketing

Writing Business Plans - Marketing


Expert: Leo Lingham - 1/19/2009

Question
Sir
Distinguish primary data from secondary data. What are the merits, demerits and
limitations?


Answer
URVI,
HERE  IS  SOME  USEFUL  MATERIAL.
REGARDS
LEO  LINGHAM
=====================================
1.PRIMARY   RESEARCH  
Primary Sources

Some definitions of primary sources:
Primary sources are original materials on which other research is based
They are usually the first formal appearance of results in the print or electronic literature (for example, the first publication of the results of scientific investigations is a primary source.)
They present information in its original form, neither interpreted nor condensed nor evaluated by other writers.
They are from the time period (for example, something written close to when what it is recording happened is likely to be a primary source.)
Primary sources present original thinking, report on discoveries, or share new information.

Some examples of primary sources:
scientific journal articles reporting experimental research results
proceedings of Meetings, Conferences and Symposia.
technical reports
dissertations or theses (may also be secondary)
patents
sets of data, such as census statistics
works of literature (such as poems and fiction)
diaries
autobiographies
interviews, surveys and fieldwork
letters and correspondence
speeches
newspaper articles (may also be secondary)
government documents
photographs and works of art
original documents (such as birth certificate or trial transcripts)
Internet communications on email, listservs, and newsgroups

ALSO
means  gathering  information  directly  from the  consumers
which  could  involve

-using  questionnaire.
-using  focus  group [ face  to face  interview ]
-telephone  interviews
-panel  interviews
-person  to  person  interviews
etc  etc
==============================
1.MERITS
-from  the primary  source.
-original information.
-current  data.
-reliable.
-clearly  defined.

2.DEMERITS
-time  consuming.
-expensive  process.
-difficult  to  procure,  sometimes.

3.LIMITATIONS.
-due  to  time/ cost factors, the  amount  of  data  gathering  is restricted.
###########################################
2.SECONDARY   RESEARCH

Secondary Sources
Secondary sources are less easily defined than primary sources. What some define as a secondary source, others define as a tertiary source. Nor is it always easy to distinguish primary from secondary sources. A newspaper article is a primary source if it reports events, but a secondary source if it analyses and comments on those events. In science, secondary sources are those which simplify the process of finding and evaluating the primary literature. They tend to be works which repackage, reorganize, reinterpret, summarise, index or otherwise "add value" to the new information reported in the primary literature. More generally, secondary sources

Some Definitions of Secondary Sources:
describe, interpret, analyze and evaluate the primary sources
comment on and discuss the evidence provided by primary sources
are works which are one or more steps removed from the event or information they refer to, being written after the fact with the benefit of hindsight.

Some examples of secondary sources:
bibliographies (may also be tertiary)
biographical works
commentaries
dictionaries and encyclopedias (may also be tertiary)
dissertations or theses (more usually primary)
handbooks and data compilations (may also be tertiary)
history
indexing and abstracting tools used to locate primary & secondary sources (may also be tertiary)
journal articles, particularly in disciplines other than science (may also be primary)
monographs (other than fiction and autobiography)
newspaper and popular magazine articles (may also be primary)
review articles and literature reviews
textbooks (may also be tertiary)
treatises  works of criticism and interpretation

ALSO
means  gathering  information  indirectly  from the  published  source
which  could  involve

-using  census  data.
-buying published  data  from  bureaus
-gathering  data  from   stock  exchange  
-collecting  information  from   company  annual  reports.
etc  etc
=====================================
1.MERITS
-from  the  secondary   source.
-easy  to  source
-less  time  required.
-less  expensive.


2.DEMERITS
-repackaged   information.
-re-interpretation.
-not  so  reliable.
-old  data   and  not  current.

3.LIMITATIONS.
-not  current  data.
####################################################


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