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About Leo Lingham
Expertise
Questions could cover business analysis, business planning, business development, strategic planning, corporate planning, corporate development, manpower planning etc

Experience
18 years working managerial experience in business planning,
strategic planning, organization planning , human resource planning etc.

plus

24 years in management consulting covering business planning,strategic planning, marketing planning, product planning,
sales planning etc

Organizations
BESTBUSICON Pty Ltd--PRINCIPAL

Education/Credentials
MASTERS IN SCIENCE

MASTERS IN BUSINESS ADMINISTRATION

 
   

You are here:  Experts > Business > Small Business: UK > Writing Business Plans > new business

Writing Business Plans - new business


Expert: Leo Lingham - 5/19/2009

Question
1-if I have a great knowledge in some issue (industry) also I enjoy it and interested in too , is that ll be sufficient motives let me open franchise in that issue ?

or

I have to have practical or market experience in that issue or industry before start a franchise ?

please give me your advices , commentaries

2- if I want to get an information about a specific product for instance (ear muffs) , I want to import it or has the license to distribute it in my local country

I want to know :

who import it ?
whats product models in the local market (I have catlogues for USA and CHINESE product it contain lot of models , those companies told me that they haven t an distributor on my local country , but that's not enough , I didn't know how can I make an investigation   by asking radio shacks retails for products existence but that's enough  , I need a method for investigation the market for this product , I want to be the only agent to import that  , do you have suggestions (can I use the my local  import/export trade official organization office )

wish to hear from you soon
thanks  

Answer
PF,
You  will need  the  first  part,  as  listed by you
plus
You  need to  understand  the  market experience / practical  exposure
before  you  buy  the  franschise.

AS  AN EXAMPLE,  
-McDonalds   forces  all  the  new  franchise  to  undergo
*orientation.
*3  months on  the  job  training, AS  A  STAFF  MEMBER
-cleaning  the  floors
-serving   the  customers
-organizing  the  kitchen
etc etc
BEFORE  THEY  OFFER  THE  FRANCHISE.
####################################################
2- if I want to get an information about a specific product for instance (ear muffs) , I want to import it or has the license to distribute it in my local country

I want to know :

who import it ?
whats product models in the local market (I have catlogues for USA and CHINESE product it contain lot of models , those companies told me that they haven t an distributor on my local country , but that's not enough , I didn't know how can I make an investigation by asking radio shacks retails for products existence but that's enough , I need a method for investigation the market for this product , I want to be the only agent to import that , do you have suggestions (can I use the my local import/export trade official organization office )

FIRST,

IF  you  take  an  example like  ''EAR MUFFS'',
-it  is  an  ear protection  safety  products.
-it is  used  in  industries  like
*construction
*refineries
*fabrication  shops
*panel  beating  workshops
WHEREVER  THERE  IS   NON-STOP   NOISE,
WHICH  COULD   AFFECT  THE  HEARING  OF  AN  INDIVIDUAL.
-------------------------------------------------------------------------------------
SECOND,
-check  with  bureau of  statistics [ GOVERNMENT ] in  EGYPT,
they  will have   the  import  figures  by product/ by country/ units/landed  price.
-------------------------------------------------------------------------------
THIRD,
-check  with  the  bureau of  statistics--THE  IMPORTERS,
the government  department would know, as  the  importers  submit
documents  for  making  payments.
------------------------------------------------------------------------
FOURTH,
-check with  the  EGYPTIAN  CHAMBER  OF  COMMERCE
-visit  their library--COLLECT  INFORMATION.
----------------------------------------------------------------------
FIFTH,
-check there is  a  branch  of  AMERCAN  CHAMBER  OF COMMERCE
IN  CAIRO
-they  have their  library,  with  most  of  the  informations.
------------------------------------------------------------------------------------
SIXTH,
-the  major  USA  suppliers  are MSA  INTERNATIONAL
AND   TYCO,  BOTH  SAFETY  SPECIALISTS.
BUT 90% OF  THEIR  PRODUCTS  ARE  MADE  IN  CHINA ON  CONTRACT  BASIS.
some products  are also  made  in  UK/ GERMANY.
============================================
SEVENTH,
-there  must  be  ''COMMERCIAL  INTELLIGENCE''  companies
who  could  sell   ready  made  reports, for   a price.
==========================================
EIGHT,
-products  like  earmuffs   are  sold  SAFETY  HARDWARE  SHOPS
AND ALSO  SOME  SELECTED  BRANDS  THRU  CHEMISTS/ DRUGS  SHOPS.
==========================================
LASTLY,  your  local  export/ import  trade  office,
============================================
IT  NEEDS  AN  ALROUND  RESEARCH,  AS  THIS PRODUCT
IS NOT  ALL  THAT  POPULAR/  OR  WELL  KNOWN.

YOU CAN ALSO  RING  SOME  KNOWN  COMPANIES' SAFETY
OFFICERS /  TALK  TO  THEM.

THE FIRE-BRIGADE   ALSO  USES,  AS  WELL  AS,  THE  ARMY.
===============================================
REGARDS
LEO LINGHAM  

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