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Writing Business Plans/social media and Facebook

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Question
QUESTION: Hello
Is Facebook and social media effective for an unknown writer or small business?
Since  GM pulled out of Facebook, the question must be asked, who can benefit from it and cannot?

thanks

ANSWER: The benefits of Facebook is that it has a vast volume of daily visitors.  Also if you advertise on Facebook you can target your ads very effectively.  Certainly small businesses can profit but they will need a website to back up their social media marketing.  Writers will need a blog to highlight their writing. Social media should not be your sole marketing activity.  You need to be consistent so that you build up a following.

---------- FOLLOW-UP ----------

QUESTION: Mr.  Lister:
Thank you for the helpful response. You wrote
"Social media should not be your sole marketing activity.  You need to be consistent so that you build up a following."
Would you expand upon this? What are other activities that should be done besides social media?
Also shouldn't authors look at writing as a business(like James Patterson does) if they are not that famous, and not rich, what should they do to build a following?

thanks

Answer
You should undertake both internet marketing as well as guerrilla marketing -see any of Jay Conrad Levinson's to learn more about this. Set yourself up a marketing plan to meet your budget. Remember to regularly test the results you are getting and fine tuning your plan and efforts. Marketing takes time. Look on Fiverr for cheap marketing.

Yes writing is a business -  I have one on www.WriteAndCorrect.com

Look on upwork and guru for projects.

To build a following, publish articles and ebooks so as to get ls of exposure and links.

Look after your clients and you get repeat work.

Good luck  

Writing Business Plans

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Lee Lister

Expertise

If you are a serious entrepreneur and want to set up your own business or ensure that your existing business is more profitable then let me assist you. I own and manage a succesful business planning web site and have written many succesful business plans for companies all over the world. I answer questions on business start up, business strategy, business models, business planning, marketing plans, marketing strategy, branding, business tune ups and business improvement. I do not answer any legal, tax or accountancy questions - you should see your own professional adviser about these. If you cannot be bothered to read and rate my answers - I can't be bothered to answer yours!! If you have a small internet based company, I would welcome your help in completing a survey and helping me with my Masters Dissertation. I am researching how a small company can build its brand and grow quickly using social media marketing. The survey takes 4 minutes and all information is confidential and will NEVER be used for marketing purposes. Thank you in advance. The link to the survey is below: http://www.surveygizmo.com/s3/1679437/Branding-using-Social-Media

Experience

Over 20 year’s management, IT and business consultancy experience with businesses large and small as well as being a serial entrepreneur. Business Planning business via www.bizguru.us www.BusinessPlanningPros.com and www.businessplannow.com

Publications
A prolific writer and published author, I write on entrepreneurship, project management, bid management and career improvement.

Education/Credentials
BA (Hons) Economics MSc Marketing Management , studying for DBA. Numerous business qualifications.

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